Customer Acquisition
The format of interactive ads (or Playable ads) offers numerous benefits to your brand. It captures attention and energizes your customer acquisition strategy by engaging your targets with unique and entertaining content.
Sumol Compal
Compal is an iconic brand in Portugal since 1952. A specialist in fruits and vegetables, it produces juices, nectars, fruit portions and more.
To promote its loyalty program “Pomar de Prémios,” Compal launched a mobile app that allows users to collect fruits and exchange them for attractive prizes.
To increase app downloads among its target audience, we created a fully customized interactive ad in the brand’s colors.
Acquire
Interactive ads, delivered in-game, transform the advertising experience into an immersive and captivating interaction.
By immersing users in a fun mini-game, these ads do more than just capture attention; they also enhance the retention of brand information and values.
Engage
Unlike traditional ads, this immersive approach allows users to interact directly with your brand, creating memorable connections.
This gamified format includes a video animation, a gaming session and a call to action.
Qualify
In just two months with in-game advertising, Compal reduced its cost per install by 3.2 times and boosted downloads of its “Pomar de Prémios” app.
Results: a 68.6% decrease in cost per install (CPI) and a 1,672% increase in click-through rate (CTR).
- Increased CTR by 1,672%
- 3.2 times lower App Install Cost (expected to be halved 😎)
2024 at Sumol+Compal will be much more fun than 2023! 💪🏽