Interactive Game
An interactive game engages your existing customers while attracting new prospects. It offers a fun, emotionally engaging and potentially viral experience. This gaming moment captures attention and strengthens the connection with your brand.
A virtual journey to Switzerland
from Paris
Dreaming of a getaway to Switzerland? This country has so much to offer! Thanks to TGV Lyria and its partners, Switzerland Tourism and Swiss Travel Pass, discover the stunning Swiss landscapes through a unique treasure hunt.
TGV Lyria aimed to achieve several goals with this game: Highlight their travel offer and experience; Attract new customers and retain existing ones; Position themselves as a key player in travel recommendations.
Acquire
For 8 days, TGV Lyria set up an immersive bubble in front of Paris Gare de Lyon, allowing people to virtually travel to Switzerland from Paris.
At the same time, a digital treasure hunt in French and English was launched, offering over €12,000 in prizes. Players explored an interactive map searching for emojis, discovering the favorite Swiss destinations of TGV Lyria and its partners. 100% winning game!
Engage
Betmap, an exclusive from Betshot!
The game featured a quest for 18 emojis, engaging over 2,800 players. Each day, players could find 2 or 3 to unlock a promo code and enter the final draw.
Prizes included exclusive weekends in Geneva and Basel, train journeys, Swiss brand products and tickets to Swiss attractions.
Qualify
The Betmap had a very positive impact, with an average of 592 players per day and 426 daily winners.
The newsletter opt-in rate for TGV Lyria and its partners reached 55%, while the cost per lead (CPL) was €4.84, an excellent result for the transport sector.
