Betmap
Betmap is a digital treasure hunt inviting players to search for hidden emojis on an interactive map using clues that cleverly guide them to your platforms (social media, website, podcasts, etc.) to boost traffic.
Cruel Pancake x Lipton Ice Tea
The freshest collab of the summer! ☀️🍋
“That Summer Feeling” is an exclusive collection created by Cruel Pancake & Lipton Ice Tea, inspired by the ’90s and filled with vibrant pop pieces. This collaboration revives the nostalgia of a generation who grew up with a Lipton Ice Tea can in their fridge.
To get their hands on the 25 unreleased collector’s items, we created a multilingual betmap immersing players in the world of both brands through their Instagram Reels and iconic ads.
Acquire
An early access to the game was available by commenting PANCAKEGIFT under Cruel Pancake’s Instagram post, which generated over 3,300 comments.
The game featured a quest of 12 emojis, engaging over 11,000 players and immersing them in the world of both brands with exclusive collector’s items to win.
Bonus rewards were also offered, encouraging players to stay engaged throughout the campaign.
Engage
Captivating storytelling!
This multichannel experience boosted traffic while entertaining and engaging players. With an average playtime of 27 minutes per player, it clearly enhanced the brand awareness and positive perception of Cruel Pancake and Lipton Ice Tea.
Discover the power of the Betmap in the video or by trying it yourself.
Qualify
In parallel, Betmap collected high-quality data with 40% of players completing the game, an excellent result considering its length. The brands achieved a cost per lead (CPL) of under €2, reflecting the campaign’s success.
This high completion rate is due to an immersive and emotional experience that was, above all, non-intrusive.
This activation also served as an excellent introduction before the “Thirsty” pop-up that took place in Paris on July 13.
And what an impact!
