The Playground
The Playground is an observation game inspired by the famous “Where’s Waldo?” game, designed to enhance your brand awareness and showcase your products and/or services.
An immersive illustration
that captivates
The concept: 16 elements to find in an illustrated “L.A vibes” world, populated with iconic characters and brand classics. Gift cards and exclusive pieces to win!
In this colorful universe, players explore Cruel Pancake’s DNA in search of hidden elements, completely immersing themselves in the essence of the brand.
The illustration is 100% customizable and created by our partner illustrators.
Attract
Early access to the game was available by commenting ILOVETACOS under Cruel Pancake’s Instagram post, generating over 3,500 comments.
This treasure hunt with 16 elements to discover captivated thousands of participants, immersing them in the brand’s universe with the promise of exclusive collector pieces.
Strategically offered bonus rewards encouraged players to return regularly throughout the campaign.
Engage
More than just a game!
10,000 players dove into our “Where’s Waldo?” CPK version. Why not you?
Qualify
An exceptional completion rate of 60%.
6,000 participants discovered all 16 elements (4 per day for 4 days) and completed the final form to enter the drawing. The combination of entertainment and dopamine proved to be a winning combo to positively engage the community. This Brand Performance game effectively strengthened Cruel Pancake’s awareness in a non-intrusive way.
In 2025, engaging your community is no longer an option but a necessity.
And what an impact!
