Our Projects
Our goal is to deliver amazing experiences that bring people together and build strategic value for brands and institutions.
Crafting the digital experiences everyone talks about
Check out a few of them!
CPK x Lipton
Ice Tea
Betmap That Summer Feeling (2024)
An exclusive collection inspired by the 90s and filled with vibrant pop pieces. This collaboration rekindles the nostalgia of a generation who grew up with a Lipton Ice Tea can in their fridge.
To win these collector’s items, we created a digital treasure hunt immersing players in the world of Cruel Pancake and Lipton Ice Tea.
Pixpay x One Piece
Interactive Advertising (2024)
We partner with you to make your brand visible to millions of spectators in some of the most popular games in the world through in-game interactive ads.
Pixpay (the #1 payment card for teens) focuses on strategic partnerships to attract Gen Z. By customizing the game with One Piece colors, we capture young people’s attention and encourage them to install the mobile app.
Fitness Camp
Back to Sport Game (2024)
Get ready, the game is on!
To launch their new sports program, Shanna Kress (3M followers on Instagram) and Jonathan Matijas (923K) created a special back-to-school contest with over €1,000 in prizes, featuring the classic Hangman game.
For 15 days, over 23,000 players discovered exclusive information about this new program and became qualified leads, with more than 50% being new leads.
TGV Lyria
Interactive Game in Switzerland (2024)
TGV Lyria aims to increase its brand awareness, attract new clients and retain its existing customers.
The game, shared via newsletter and social media, invited participants to explore France, discover the benefits of the train and learn about the summer connection between Lausanne and Marseille.
With thousands of players, TGV Lyria achieved a cost per lead (CPL) of under €2.50, an excellent result for the transport sector.
Poste Italiane
Milan-Centrale Station, Italy (2024)
Give passersby the chance to control the public screen from their smartphones, creating memorable experiences. According to Clear Channel, 55% of Gen Z are attracted to dynamic billboards.
Poste Italiane sought an innovative format to capture attention and generate qualified leads.
Cruel Pancake
Tinder CPK Quiz (2023)
50 members of the CPK Club (and their +1) were invited to celebrate the 2nd anniversary of Hugo Philip’s brand in Paris, based on their skills (the fastest with the most correct answers) in a game sent via email.
What better way to engage your community than with a quiz that highlights the brand’s history?
password : simonleviev
Sumol Compal
Interactive Advertising (2023)
Sumol Compal (market leader in Portugal for non-alcoholic beverages) reduced its cost per acquisition by 3.2 while significantly increasing downloads of its app ‘Pomar de Prémios’ in just two months, thanks to our full-screen in-game interactive advertising.
Big Mamma
The impact of creative street marketing (2022)
Topbun launched a striking street marketing campaign using personalized flyers and posters with QR codes redirecting to an interactive marketing game.
This approach captured the attention of passersby and encouraged them to visit their new Click&Collect location in the 15th arrondissement of Paris.
Result: over 50% of players visited this new point of sale.
Cruel Pancake
Betmap Kid With a Dream (2022)
Cruel Pancake aimed to engage, qualify and reward its community ahead of the “Kid With a Dream” drop with an innovative scavenger hunt tracing the life of Hugo Philip.
A campaign showcasing the significant impact of the Betmap.
Wethenew
Betmap Easter Game (2022)
Our innovative treasure hunt, available on social media, offered a unique opportunity to engage, entertain and reward the Wethenew community at Easter, while expanding their database.
A complete journey through the world of streetwear, with the added bonus of a click-through rate record for the brand.
