Serious Game
A serious game engages your existing customers while attracting new prospects. It provides a fun, emotion-filled and potentially viral experience. This gaming moment captures attention and strengthens the connection with your brand.
Tinder quiz by TGV Lyria
TGV Lyria aims to strengthen its brand awareness, attract new customers, and retain its existing clientele.
Following the success of the Paris campaign, the goal was to create an interactive game for the Swiss audience, available in three languages: French, English and German.
The game invited participants to explore France, discover the benefits of the train and the summer connection between Lausanne and Marseille.
Acquire
Yes, it’s the rewards that motivate the most people to try their luck. Attractive prizes create a “wow” effect and immediately capture strong attention.
Promotion also plays a crucial role. TGV Lyria shared the game via a newsletter sent to its Swiss customers and sponsored the Reel posted on its own Instagram account to target all of Switzerland.
Engage
Gamify your campaign!
Over 4,000 players participated in the quiz and completed the form with 74% subscribing to Lyria’s newsletter, a remarkable opt-in rate.
Additionally, 85% of the participants were from Switzerland confirming that the target audience was effectively reached.
Qualify
1,027 players answered all 9 questions correctly and were eligible for the final draw.
With an average playtime of 13.7 minutes per player, the game demonstrated strong engagement.
The high participation allowed TGV Lyria to achieve a cost per lead (CPL) of under €2.50, which is an excellent result for the transport sector. Additionally, the interactive game contributed to expanding Lyria’s customer base.
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