Brand Awareness
Today, digital presence is an indispensable tool for building brand awareness.
Wethenew
Wethenew is the leading French e-commerce site dedicated to limited-edition sneakers. Their mission is to allow sneaker enthusiasts, collectors, and curious buyers to confidently purchase the limited pair they want. To achieve this, they are very active on social media and regularly organize original campaigns.
For Easter, Wethenew wanted to launch a treasure hunt in the form of a contest to engage, entertain and reward their community, while expanding their database. This is where the Betmap comes into play.
Acquire
The game featured a quest for 10 emojis, attracting 8,803 players in 72 hours and immersing them in the world of Streetwear, with Nike Vaporwaffle Sacai Sail Gum sneakers as prizes.
To find the emojis, participants had to explore Wethenew’s Instagram content and blog posts, following clues referencing icons like Kanye West and Virgil Abloh.
Bonus rewards were also offered, encouraging players to return throughout the campaign.
Engage
Captivating storytelling!
This multichannel experience boosted traffic while entertaining and engaging players. With an average playtime of 6,20 minutes per player, it clearly enhanced the brand awareness and positive perception of Wethenew.
Discover the power of the Betmap in the video or by trying it yourself.
Qualify
Our gamified experience significantly boosted engagement on the brand’s social media and website, even setting a record with 8,120 clicks on an Instagram story link. The campaign also generated 2,746 opt-ins (31.19%), demonstrating the positive impact of our initiative.
These results also highlight the strong impact of our game, which successfully mobilized the authentic and passionate Sneakers community, placing them at the heart of this success.
