Street Marketing
Street marketing is a strategy that leverages public spaces, such as streets, to promote a product, an event, or a business. It hinges on creativity, uniqueness, and impact to engage urban consumers.
TopBun by Big Mamma
Big Mamma is taking on organic smash burgers with TopBun. The recipe: making something good, not too expensive and in line with current trends.
For the opening of its Click&Collect location in Vaugirard (Paris 15), TopBun created a playful experience to capture the attention of passersby. The idea was to leverage the brand’s strong identity to spark interest and engagement.
Acquire
Thanks to an impactful street marketing campaign, flyers and posters with QR codes directed people to an interactive game, inviting them to try their luck at winning a free burger.
The goal was to bring passersby to the new Click&Collect location so they could discover the burgers. If the visitors were impressed, they could then order via Uber Eats or Deliveroo.
Engage
Tailored to Perfection for TopBun!
The game was a brick-breaker where players had to destroy blocks by bouncing a burger off Arnold Schwarzenegger’s platform. Bonuses helped advance the game, and each player had three chances.
With an average playtime of 5.52 minutes per player, this experience enhanced both the brand awareness and positive perception of TopBun.
Qualify
By offering free burgers and promotional codes, TopBun generated significant excitement among visitors. Over 600 people scanned the QR code in just 3 hours, demonstrating the immediate impact of the campaign.
54.23% of players visited the new location, contributing to an overall 42% increase in sales during the week of the game, including both in-store purchases and online orders.
TopBun successfully established a strong and profitable connection with its target audience.
Make offers
It’s a golden rule in marketing: to retain your customers, you must offer them benefits. In return, they’ll be more loyal and more likely to recommend you. But does it have to be expensive? Not necessarily. When integrated into your strategy, these offerings can be viewed as part of your acquisition cost.