INSIGHTS FOR A
PLAYABLE WORLD

Webinars, reports and case studies exploring how gaming, gamification and participation are reshaping attention, culture and brand engagement.

THE FRENCH AND VIDEO GAMES 2025REPORT

THE FRENCH AND VIDEO GAMES 2025

40.2 million players in France76% play at least once a week49% of players are women65% share gaming sessions with others39% identify as gamers
BACK-TO-SCHOOL: A KEY MOMENT FOR BRANDSREPORT

BACK-TO-SCHOOL: A KEY MOMENT FOR BRANDS

82% of parents play with their children83% of Gen Alpha play weekly40% of parents report strong child influence80% accept rewarded in-game ads
ATTENTION & EMOTION IN PLAYREPORT

ATTENTION & EMOTION IN PLAY

92.2% attention rate for in-game video+18.1% sustained positive attention vs. YouTube2.2x more happiness-related emotion+25% brand recall+35% brand affinity+12.8% purchase intent
THE INVISIBLE MARKETING SECRETWEBINAR

THE INVISIBLE MARKETING SECRET

DATE / AUG 25, 2026 [10:30 AM]ENTRY / FREEDURATION / 60 MINSPEAKER / ILANN JOAQUIM
FRENCH VIDEO GAME MARKET 2025REPORT

FRENCH VIDEO GAME MARKET 2025

€5.8 billion in revenue+2.9% market growth44% market share for consoles+11% growth for mobile+8% growth for hardware

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